Use the Technology You Have

PR & Branding are typically weaknesses for most small businesses, however in today’s markets that barrier-to-compete with the larger companies/competitors is almost nonexistent. Technology and social media have leveled the playing field, yet smaller companies default to the old PR paradox and mindset. When it comes to change and innovation, John Maynard Keynes perhaps best defines the toughest challenge for most small businesses, “The difficulty lies not so much in developing new ideas as in escaping old ones.”

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