FACT: Waiting for the ‘old normal’ to return is the equivalent to waiting for January 1, 2020 to return. It’s past us, and good or bad, it’s not coming back.
This is NOT a pessimistic mind sight, in fact it’s quite the opposite. As a business owner, you have to let go of the past to fully embrace the challenges & opportunities of today. Building a better tomorrow and developing sustainability within your business requires you to sometimes walk thru the fires of life and unexpected challenges within your business.
Regardless of how difficult it may be right now, do NOT lose Hope!!! As a business owner, you need your head in the game and staying positive, even when there’s plenty to be negative about. Next to Hope for you, as the business owner, the #1 Priority for your business is having a strong strategy to how your business will tackle and overcome the countless challenges & uncertainties its currently facing, all the while capitalizing on your company’s strengths and the opportunities that now exist amidst COVID-19. (Opportunities that exist today likely look very different than the ‘opportunities’ you were pursuing 4 months ago)
PLEASE NOTE: This is no time for a book report or homework assignment, however this strategy needs to be a ‘no excuses plan’ for how you are going to get thru this. This is where ‘Hope’ and ‘waiting’ are not realistic responses to ‘What’s your company’s strategy?’
If all this seems daunting or you could use some help getting started, we stand ready to serve you. We are helping many businesses and small business owners navigate thru all this craziness, and we would be honored to help you and your business as well.
Our goal is to help you not just survive but rebuild a healthy business that sustains you & your family for many years to come.
We are passionate about serving the small and mid-size businesses which are the backbone of our local communities and our country. We would be honored to serve you and your business.
All the best,
Dennis Hough, founder – Affirm Consulting