Affirm Consulting is built on our faith, integrity and passion to help others. We are dedicated to providing you and your team with the resources, expertise and coaching you need to be successful.

Company Founder

Dennis E. Hough Headshot
Dennis Hough – Founder and Principal Consultant

Dennis Hough founded Affirm Consulting to realize his passion to help companies succeed. His background as a degreed industrial engineer and business process expert grew to include responsibilities for executive leadership, production management, engineering, quality assurance and program development for diverse, multidisciplinary companies. His experience leading business operations and coaching companies through growth is the cornerstone of Affirm’s reputation as a strategic hands-on partner to small and mid-sized firms.


Dennis is a results-oriented leader who has been successfully guiding businesses throughout his career. His diverse leadership roles and project management experience includes budgeting, profit and loss responsibilities, daily operations and domestic and international business coordination for both manufactured goods and service-based businesses. He has successfully led enterprise-level cross-functional teams, strategic planning and business development in diverse markets. Dennis also has a strong background in quality systems and continuous improvement including ISO9000, NQA-1, Lean Principles and Six Sigma.


Known as a strategic thinker, knowledgeable coach and creative problem-solver, Dennis Hough is a valued partner to companies interested in fostering their continued growth and development.




Dennis is a forward thinker, who helps organizations integrate strategy into current business practices. He has the unique ability to mesh key strategic leadership principles with real world experience making them practical and effective for your business
Steve Coats, Leadership Development Expert and Author

Meet Our Team

Kris Rajan
Business Coach & Consultant

Kris Rajan is an innovative thinker with proven experience in growing small businesses. Kris founded CoGrow, a business development platform…

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Holly Barrett, CPA
Project Consultant

Holly Barrett has been providing executive-level accounting expertise to clients for more than 20 years. She holds an active Certified Public…

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Doug Nickelson
Strategy & Operations Consultant

Lieutenant Colonel (Ret.) Douglas Nickelson brings a unique perspective to clients based on his more than 40 years of military and…

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Roberto Rinaldi
Integrated Business Coach & Organizational Development Consultant

Roberto Rinaldi is a business coach and organizational development consultant with decades of experience guiding international businesses. As founder and…

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Susanne Dalton Dupes
Employee Engagement Trainer & Consultant

Susanne Dalton Dupes is an organizational development consultant who specializes in employee engagement. Susanne is the owner of the Dalton Dupes…

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You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.”  Woodrow Wilson